Wire Frame

Design Direction

Revised Site Map

Persona Two

Dara Kuhns

New lawyer

* Age: 26

* Internet Experience: Skilled

* Primary sites: Yahoo, Wikipedia

* Average time: Daily

Quote:

"it’s hard for new lawyers out there”

Profile:

Dara is a recent college grad from the University of Dayton School of law. She has not had many opportunities to engage with clients. Recently she received a case from a company relating to insurance issues, but since her insurance law knowledge is limited. According to Dara, it would take ages if she tries to interpret the law by herself. She needs someone with good understanding of insurance law to help her win the case.

Persona One

Susan Greene
Attorney

• Age: 45
• Internet Experience: moderate
• Primary uses: search for information
• Favorite Sites: Yahoo, Lexis-Nexis, CCH
• Time spent online: Multiple times per day

Quote:
"The internet is a great way for me to obtain information I need for a case"

Profile:
Susan is an attorney that often utilizes the web to research information she needs to help her with a case. With the help of the web, Susan can easily research taxpayer information, unfamiliar companies, and laws that relates to the case. The one complaint Susan has is that the search engine on most law or lawyer websites are often more of a hassle than help. It is much easier to contact expert in the field of her need than to do the work herself.

Requirements

Technical Requirement-

• work in all browsers
• work on phones, iPods, etc.
• designed for 1024 x 768
• load quickly if flash is integrated

Business Requirement-

• must have contact information
• must have client's profile
• must have client's previous works and experience

Design/Brand Requirement-

• some type of interactive visual
• simple
• white without having 'too much white'
• light color scheme

Content

This is Melissa's Resume-
http://www.linkedin.com/pub/melissa-hull/9/2b2/442

Site Diagram-

Research-

Melissa, our client, sent me these three websites and what she liked/disliked about each.

"It is clean, easy to read. White space without having too much white space"


Good-

• clean
• simple
• navigation has drop downs
• search bar
• interactive flash
• makes user aware of where they are in the site
• form pages shows exactly what the user needs to fill out by highlighting in red

Bad-

• A lot of links on homepage
• a little unorganized

"I like the interactiveness of the site."

Good-

• The flash piece is very interactive by communicating with the user
• Has a specific button for "do you have a claim" for users that are confused with all the other content on the site

Bad-

• The flast piece is almost too interactive with the moving clouds. It draws in the eye
• Only link to homepage is the logo
• inconsistant

"Horrible. Too dark, too chunky."

Good-

• nav bar at top
• contact information is easy to locate
• lets you know when you're going to a page by lighting up the navigation bar.

Bad-

• distorted images
• clunky
• inconsistant
• pages are hard to locate and some cannot be reached without going through other pages again
• doesn't tell user where they are in the page
• unprofessional feel
• not a good color scheme

Interview 1-
1. Name: Dara Greene
2. Age: 38
3. School Experience: B.A. English & Anthropology (URI), J.D.(Ohio State) & LL.M in Taxation (Capital)
4. How often do you use the internet? Daily
5. How often do you use the internet work purposes? Daily
6. How do you use the internet for work purposes? I'll use the internet to research a business or industry that I'm not familiar with in order to better understand the facts of a case. I use CCH and Lexis-Nexis to review case law, regulations and statutes.
7. What is your favorite website? Yahoo
8. When going to a website are you more like to go straight to the search engine or navigate throughout the site on your own? Navigate the site on my own.

Interview 2-
1. Susan Smith
2. 50
3. Attorney--Undergraduate Degree: Bachelor of Science, Graduate Degree: Juris Doctor
4. Daily--multiple times
5. Daily--multiple times
6. Researching legal case law, researching statutory law, researching taxpayer information, researching companies (what they make, what they do, how they operate), researching how things/equipment work, researching background information, etc.
7. Wikipedia--use it to get basic background information about topics that I am unfamiliar with so that I can then conduct more comprehensive research.
8. I like to go to the site map. I hate the clutter of most websites and hate the endless drilling down. I have found the search engines to be useless much of the time. They usually do not pull the results I want. The site map lets me cut through the junk and get to the meat.

Interview 3-
1. Name: Keven Kuhns
2. Age: 47
3. School Experience: BS in Business Logistics from Penn State and a JD from the University of Dayton School of Law. 4. How often do you use the internet? Every day.
5. How often do you use the internet to attract business? Never.
6. How do you use internet to attract business? N/A
7. What is your favorite website? Neatorama.com.
8. When going to a website are you more likely to go straight to the search engine or navigate throughout the site on your own? Search Engine.

Summary of research-
All of the lawyers use the internet daily and mainly for research. They don't use the internet to do their work but to aid them. When it comes to the way they research, they all vary. Some like to go straight to the search engine but others like to search themselves. One web solution for this site is to use some sort of interactive visual content that will communicate with the user. Another web solution is to have the site rank high in google since the client's primary users are other lawyers and it can be concluded that they use the internet mainly for research.

Project Charter

1. What is the mission of your organization/career?

"My mission is to provide high quality legal and consulting services with integrity, professionalism and respect for my clients in the insurance community. In doing this, I recognizing that my principal goal is to serve my clients effectively."

2. How will creating this web site support your mission?

"The website will allow potential clients to view my experience and to provide a means for them to contact me for consultation."

3. What are the two or three most important goals for the site?

"1. Provide a platform so potential clients can review my qualifications and experience.
2. Provide a method so potential clients can contact me.
3. Be distinguishable from the ordinary, mundane websites of most professional organizations."

4. Who is the primary audience for the web site?

“Executives and attorneys of insurance companies, regulatory attorneys and private attorneys who practice in insurance law.”

5. What do you want the audience to think or do after having visited your site?

“After viewing the website, I want potential clients to contact me for their insurance related legal and consulting needs.”

6. Do you have any specific web-related strategies that would achieve those goals?

“1. Related Links
2. Anything else that would differentiate my website from others in the profession”.

7. How will you measure the success of your site? (ex: increase in clients, etc)

“Through an increase in potential client inquiries”

Website Charter

Here is where we will be posting our charter