Project Charter

1. What is the mission of your organization/career?

"My mission is to provide high quality legal and consulting services with integrity, professionalism and respect for my clients in the insurance community. In doing this, I recognizing that my principal goal is to serve my clients effectively."

2. How will creating this web site support your mission?

"The website will allow potential clients to view my experience and to provide a means for them to contact me for consultation."

3. What are the two or three most important goals for the site?

"1. Provide a platform so potential clients can review my qualifications and experience.
2. Provide a method so potential clients can contact me.
3. Be distinguishable from the ordinary, mundane websites of most professional organizations."

4. Who is the primary audience for the web site?

“Executives and attorneys of insurance companies, regulatory attorneys and private attorneys who practice in insurance law.”

5. What do you want the audience to think or do after having visited your site?

“After viewing the website, I want potential clients to contact me for their insurance related legal and consulting needs.”

6. Do you have any specific web-related strategies that would achieve those goals?

“1. Related Links
2. Anything else that would differentiate my website from others in the profession”.

7. How will you measure the success of your site? (ex: increase in clients, etc)

“Through an increase in potential client inquiries”